What is a Digital Marketing Analyst, and What Can They Do for Your Dental Practice?

If you’re investing resources into SEO for your dental website, you need a digital marketing analyst to help your business succeed. When you’re in the process of developing a digital marketing strategy, you can’t just throw spaghetti at the wall to see what sticks. You need to work with experts who are able to understand your business, your goals, and your local market, so together you can formulate a strategy that truly works.

So, what are some of the main things a digital marketing analyst does to help dental practices succeed with their digital marketing?

Digital Marketing

What Do Digital Marketing Analysts Do for Their Clients?

Digital marketing (DM) analysts do much of the heavy lifting when it comes to SEO. This ensures that your dental practice is able to focus on serving patients and growing its revenue.

If you are an InTouch client with a Core Digital Marketing package, you’re going to have a dedicated DM analyst helping your account.

Here are some key duties of the DM analyst:

Helping You Adopt the Right SEO Strategy

The DM analyst will meet with you to help you identify potential SEO strategies for your website and other digital forums (such as Google My Business). They will also share their recommendations with you and explain the strategies and how they will work to help your dental practice rank higher in search.

Assisting with All Things Digital Marketing

DM analysts help with all things digital marketing-related: keyword research, Google My Business optimization, on-page optimization, the creation and optimization of website blog content and monthly emails, the creation and management of Google ads, and the creation and management of Facebook ads.

Reviewing Your Digital Marketing Efforts and Performance

Another important responsibility of the DM analyst is reviewing your digital marketing performance on all fronts. How well is your current strategy doing? Is it increasing your website conversions, phone calls, and appointments? If they spot any weak points in your digital marketing, your DM analyst can suggest changes in your strategy to improve your results.

Keeping Things Running Smoothly

Helping your digital marketing strategies run smoothly is another job of the DM analyst. They monitor your performance and offer insights to educate and help you understand the process, and as always, give relevant recommendations to improve your digital marketing plan.

It’s important to note that DM analysts are not generally the main point of contact for clients with a Core Digital Marketing package. That is the role of the account manager. However, DM analysts are present during digital marketing meetings to discuss the results of your strategy and answer any questions you have. Generally speaking, they bridge the gap between the client and the account manager.

Dentist interracting with DM

How Our DM Analysts Become Experts

To start, InTouch DM analysts go through initial training to understand all of the systems they’ll be working with to monitor digital marketing for our clients, and advocate viable strategies.

In truth, the learning never stops, as there is always ongoing training taking place to address new changes in the digital marketing landscape (and there will always be changes). Our DM analysts always aim to get ahead of new developments in the industry and recommend innovative solutions for their clients.

What’s the Advantage of Working with a DM Analyst?

There are several advantages to having a DM analyst on your account:

  • You’ll Have a Dedicated Partner Steering Your Marketing in the Right Direction

    When you have a DM analyst working for you, you have a dedicated partner who develops ideas and useful strategies to improve your business’s organic and local pack search rankings. They will also be able to answer all your SEO and marketing-related questions.

  • They Have Your Business’s Best Interests in Mind

    Your DM analyst cares as much as you do about the success of your dental practice. All their recommendations are based on proven strategies that have helped countless other businesses like yours.

  • They Can Help You Stay Ahead of Your Competitors

    Your DM analyst keeps a close eye on both your account and on emerging topics and developments within the digital marketing space. Their knowledge and experience can help your dental practice stay highly competitive.

    Another core responsibility of a DM analyst is watching your competition and evaluating their online presence, and then implementing strategies to get your practice ahead of them (and keep you ahead).  

  • They Can Help You See Your Business Grow

    It’s not always easy to see the forest for the trees, and the same applies to growing a business. You might be able to suspect that growth is happening, but how quickly, and how much? Your DM analyst can show you how your business is growing over time by providing insights from your SEO reports and other digital tools we use.

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Get InTouch to See the Difference for Yourself

Do you feel like your dental practice needs serious help with its digital marketing? Our team can evaluate where your practice currently stands, and get you onboarded with our digital marketing team so you can start getting the results you need.

See what our DM analysts can do for your dental practice—get InTouch by calling (877) 493-9003.