If you’re looking to grow your dental practice (and why wouldn’t you be?), you should consider investing in Google Ads. This form of advertising is efficient, cost-effective, and can help you reach new, high-quality patients and retain the ones you already have.
What are Google Ads?
Google is not only the largest search engine on the planet, it’s also one of the biggest advertising platforms available to digital marketers. Google offers advertising through search, which most people are familiar with, as well as a network of websites where you can advertise. When you advertise using Google Ads, you’re paying to have targeted pay-per-click (PPC) ads prominently placed on Google Search results pages. If you perform a search on Google to find a dental practice in a specific area, you’ll see the PPC ads at the top of the Google Search results listing for your location. These ads can direct people who are searching for dentists or dental services you offer to a landing page on your website, where they can call you, request an appointment online, fill out a form, or purchase a service or product.
Ways Google Ads Can Help Your Dental Practice Achieve Its Goals
Every dental practice has its pain points. If there are areas in which your practice is looking to improve, here’s what Google Ads can do to help:
Attract more new patients
Through Google Ads, you can target a specific radius around your practice or you can target specific zip codes to only show ads to communities from which you want to attract clients. This can also allow you to expand the reach of your dental practice beyond the town/city you’re located in, and compete with practices in the most desirable areas.
Get marketing results faster
With Google Ads, you can start seeing calls and clicks within hours of launching your ad–if not sooner. Other marketing methods often take time, but you can reach and convert people for dental care into new and ongoing patients instantly using Google Ads.
Get more calls and appointments
Google offers a variety of options to customize and enhance your advertising on search engines. One of those enhancements is called Ad Extensions. Ad extensions are features you can include in your ads to provide important information about your dental practice. A prime example is your phone number, which can be set up for click-to-call so people can quickly and easily contact your practice when they’re searching on their phone (most searches today are done on mobile devices). Other ad extensions include your business hours, services you offer, extended hours, and walk-in availability.
Get more business for specific services
Every dental practice has high-revenue services that keep the wheels turning. To increase business for high-revenue services at your practice, you can create Google Ads campaigns to advertise them. For example, creating an ad group to target services like “teeth whitening” or “dental implants” will help you appear at the top of search results when people in your area are actively searching for those services.
Increase patient retention
Holding on to patients can be challenging. With Google Ads, you can create brand awareness ad campaigns to remind them of their dental needs and help bring MIA patients back into the fold. You can also promote seasonal specials to catch their attention.
Attract high-quality applicants to fill your job openings
Is there a lack of skilled dental professionals out there, or are you just not reaching the people you’re looking for? You can turn to Google Ads to create compelling, keyword-rich ads that will target talented dental employees in your orbit. Be sure to link your ad to an appropriate landing page on your website, from which potential new hires can learn more about available job positions and fill out an application.
Looking to Launch an Incredible Google Ads Campaign? We’re Here to Help.
Even if your dental practice is thriving like never before, Google Ads can make it even more profitable. InTouch is a certified Google Partner, with a group of highly-skilled PPC marketing specialists helping dozens of clients dominate their respective markets. If the thought of managing your own Google Ads campaigns makes your head spin, never fear–our team does it all. And rather than just focusing on clicks like many others, we focus on conversions and getting you in front of people who will actually become patients and spend money at your practice. Get InTouch by calling (877) 493-9003 to get the ball rolling!