When you choose InTouch to help you with your digital marketing, your account manager is one of the most important people you’ll work with to identify and accomplish your marketing goals.
Our account managers are uniquely dedicated to their role of assisting and supporting our dental clients, and we can’t sing their praises enough. But what is it they actually do, and why are they needed?
Below, we provide a detailed explanation of the account manager role at InTouch, what it involves, and why it’s beneficial to you, the client.
What is an Account Manager?
The account manager is several things. They are your advocate, working diligently to make sure your needs are being met in every way. They are also your main point of contact, answering all your questions and providing recommendations to improve your marketing efforts. Additionally, account managers serve as the liaison between you, the production team, and the marketing team, relaying information and keeping you and the InTouch team on the same page.
What are the Account Manager’s Responsibilities?
The account manager’s role encompasses a lengthy list of responsibilities. In broad terms, they’re in charge of establishing and nurturing client relationships. They serve as a source of guidance and trust for our clients, and work regularly with other departments to make sure clients are meeting their goals.
The account manager’s role encompasses a lengthy list of responsibilities. In broad terms, they’re in charge of establishing and nurturing client relationships. They serve as a source of guidance and trust for our clients, and work regularly with other departments to make sure clients are meeting their goals.
The Daily Responsibilities of an Account Manager
Below is a more complete list of all the things our account managers do on a daily basis:
- Provide ongoing communication with clients via phone, email, and meetings
- Schedule client meetings and internal meetings with other department members
- Schedule and assign out various website updates for production team members to complete
- Work with other departments to formulate effective marketing strategies for clients
- Recommend website and digital marketing strategies tailored to the client’s needs and goals
- Help clients resolve problems
- Conduct reviews of website edits, blog content calendars, blogs, SEO reports, and more
- Work with digital marketing team to evaluate clients’ marketing performance
- Maintain detailed and organized documentation of all client interactions
- Look for and seize opportunities to help clients succeed
- Plan, develop, execute, and manage digital marketing strategies for our clients
- Send comprehensive marketing reports to clients
- Communicate frequently with other account managers to share ideas and information
- Hold routine SEO meetings with clients to talk about SEO performance, health of business, and future marketing goals
Do All InTouch Clients have an Account Manager?
Every one of our clients with a Digital Marketing package will be assisted by a dedicated account manager, but in varying degrees, depending on their needs. Clients who choose us for hosting and maintenance or hosting only will have a less hands-on, but nonetheless dedicated, account manager they can reach out to any time they need help.
Clients with an InTouch website but no ongoing package can also receive a la carte assistance and support from our account managers.
Every one of our clients with a Digital Marketing package will be assisted by a dedicated account manager, but in varying degrees, depending on their needs. Clients who choose us for hosting and maintenance or hosting only will have a less hands-on, but nonetheless dedicated, account manager they can reach out to any time they need help.
Clients with an InTouch website but no ongoing package can also receive a la carte assistance and support from our account managers.
The Benefits of Having a Dedicated Account Manager
Working with an account manager makes digital marketing a whole lot easier for you and your dental practice. And in addition to helping you achieve success, we care about creating an overwhelmingly positive experience for you.
One major benefit is that your account manager provides you with just one point of contact, so you’ll always talk to and work with the same person on your account. This is someone you will grow to know and trust. Having a single point of contact prevents confusion, delays, and frustration. You can be assured of their commitment to meeting your needs and helping your business grow.
Even more important, your account manager is a treasure trove of marketing insight, having access to experts across all our departments. With the knowledge they obtain from the rest of our team, they are in a better position to identify areas of opportunity for your business and recommend marketing strategies and changes to improve your performance.
At the end of the day, your account manager is your biggest advocate. Your success is also theirs. They understand your business, the challenges you face, and the landscape of your local market.
Why Our Account Managers are Among the Best
To deliver the best service to our clients, our account managers receive ongoing training in our products, processes, and systems. They regularly hold learning sessions with our department heads and product leads to ask questions and obtain the latest information. They are also actively involved in the Account Management Role Development Committee, which helps our account managers improve their processes and communications with clients and provide even better service. Being just good enough is not an option; they strive to be the best, because it’s what your business deserves.
Find out more about how the InTouch marketing team can help you achieve greater success in the dental industry. Call us today at (877) 493-9003!