You may be familiar with the acronym GPA, or grade point average. But how does that relate to your digital marketing? What exactly is being scored?
Below, we explain what the digital GPA is, what it does, and why it’s important for your dental practice.
What Exactly is a Digital GPA?
The digital GPA is a cumulative score that rates your various marketing techniques. It grades your efforts in Google, the search engine that carries the most weight for your dental practice.
To calculate your digital GPA, we break your marketing efforts down into 6 main categories and score each category individually. Then, we generate a cumulative score by averaging out the individual scores.
Our 6 categories for calculating your digital GPA:
Why do you need to know all this? How is it going to help your dental practice?
Reasons Why You Should Know Your Digital GPA
Do you own and/or run a dental practice? If you have invested in any marketing at all for your business, then you absolutely need to know how effective that marketing is.
Without a digital GPA, you might be in the dark about how well your business is doing in the local market compared to the competition. You may not know how successful your marketing efforts have been, and what things you can change to get better results. Knowing your digital GPA can open your eyes to what you’re currently doing right, what you may be doing wrong, and how you can do better.
The digital GPA is a tool that takes the mystery and uncertainty out of digital marketing. It clarifies all the techniques you practice is implementing and helps you assume more control over your marketing efforts.
It is also crucial to remember that digital marketing is a continuous process. Your marketing strategies will naturally evolve over time to meet the needs of your practice. Keeping up with the information provided by your digital GPA gives you the knowledge required to adjust your marketing in any way necessary to grow your practice and stay ahead of your competition.
How You Can Use the Knowledge Your Digital GPA Provides
In short, your digital GPA enables you to take your digital marketing to greater heights. It shows you where your efforts may be lagging, and where they are excelling. Whether you need to improve your on-page SEO, get more Google Reviews, or update your website copy, your digital GPA will help you see exactly where you stand.
Get Your Digital GPA from InTouch
InTouch has worked with dental practices and other businesses for years, providing marketing solutions to help them grow. If you feel uninformed and unsure of how to proceed with your practice’s digital marketing, getting a digital GPA for your practice website could be the next step you need to take to succeed. Google is a major revenue builder for businesses, and we can help you utilize it to its fullest potential as a marketing tool.