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The importance of SEO for dentists
If you can utilize SEO properly, you can grow your business.
Most people (we’re talking over 90%) will do an online search before choosing to patronize a local business. They want to know what kind of reputation you have, and how you compare to other dental practices in the area. What makes you the best choice?
But if you’re not even showing up on the first page of the search results, you’re going to miss out on a lot of new clients and revenue. You need to take advantage of popular search terms like “dentist in [insert city and state here],” or “dentist near me” to boost your ranking.
The InTouch approach to dental SEO
At InTouch, we can use our knowledge of the dental industry to our advantage to increase your SEO performance and help you fill up your appointment book. Here’s what we offer:
Our team creates comprehensive content for your website that caters to prospective patients at the local level. We write about topics that people spend the most time searching for on Google, and establish your dental practice as the authority in your area. Even better, you can take the content we provide and easily share it on your social media channels and via email.
Technical SEO goes a little deeper into the weeds and tackles the tedious, but super important, techniques required to rank your website. This includes redirecting pages, checking for broken pages, on-page optimization, formatting, and much more. We pay close attention to the things that many other agencies overlook.
Link building is a technique that helps to give your website and brand more influence and authority online. Think of each new link to your website as a vote. The more you get, the more popular you’ll become, which will increase your visibility online. Our team will work with you to develop a comprehensive link-building strategy to help you achieve the results you’re looking for, and more.
The first dental offices in your area to show up on the Google search results page aren’t there by accident. These “map pack” results are achieved through a variety of local SEO strategies to help rank a website. For example, citation building revolves around making sure all mentions of your business online are consistent with regard to your brand name, address, and phone number.
Ranking well in search results is an important step, but we don’t stop there. We optimize your website, page by page, to encourage calls and form submissions and increase your conversions. Our team uses heat maps, analytics and click reports to evaluate each page and adjust things where necessary to improve conversions if we know your website can do even better.
SEO is never a one-and-done process. It evolves, and our SEO team will be there to monitor your performance, make changes as needed to boost your results, and keep you informed about what we’re doing to help you succeed. We check to see how well you’re ranking each month and do everything we can to get you on top, and keep you there.
Our goals are your goals--we want you to conquer your market in every way possible.
What gives us the edge in SEO?
InTouch has amazing people in your corner to take care of all your SEO needs. They’re some of the best out there, and they’re fully dedicated to your success.
We can go on and on about our capabilities, but really, we’d rather let you see for yourself.
Tailor-made SEO reporting for your dental practice
At InTouch, we provide our SEO clients with an easy-to-use, super customizable dashboard that gives you 24/7/365 access to your SEO reports. Every time you open your dashboard, you get to see real-time data and real-time results that show you how your practice is performing. Stay on top of your website conversions, paid search, web metrics, and more anytime, anywhere.