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Our blog covers all things dental marketing, from message on-hold to social media and SEO. Check back regularly for the latest articles!

Message vs. Music on Hold: What’s the Difference & Which is Better?

It’s a truth universally acknowledged that most people would rather listen to music than silence, especially when they’re on-hold. You might think that music will keep your callers entertained, relaxed, and most importantly, on the line—but that’s not necessarily true. While music is certainly better than silence and is more likely to keep your patients…
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SEO Myths: Do Websites Drop in Rankings When Transferring to a New Agency?

One of the most common SEO myths is that if you switch your website over to a new agency for hosting and maintenance, your rankings will drop and you’ll lose your hard-won “link juice” (also occasionally referred to as “SEO juice”). This is an understandable concern to have, especially after you’ve spent so much time,…
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SEO Tips You Need to Rank for Sedation Dentistry

Sedation dentistry is an increasingly popular service dentists offer to accommodate their patients and make their dental visits more comfortable and relaxing. For many, coming in for a dental appointment can be quite stressful. This results in lots of people missing out on essential treatment, because they’d rather avoid the anxiety that comes with sitting…
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6 Ways to Tell Your Dental Marketing’s Paying Off

It’s not hard to tell when your dental practice is becoming increasingly successful. But if you’re working with a dental marketing firm and want to ensure you’re getting a strong return on investment, there are specific metrics you’ll want to monitor. These will show you how well your practice is performing as a whole—how much…
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7 Ways Your Dental Website Can Help You Recruit

In June 2021, ADA News reported that dental practices all over the US are understaffed and receiving fewer applications. “HPI data show more than 80% of hiring dentists find hygienist and assistant recruitment extremely or very challenging.” Are you currently struggling with these issues? Going weeks without application submissions Temp staffing agencies having no availability…
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5 SEO Tips for Cosmetic Dentistry You Need to Know

As a dental practice, you strive to satisfy your patients’ needs and give them the best experience. But you may also want to place more focus on services at your practice that will bring in more revenue. Cosmetic dentistry is one such area of dental care that will always be in demand. And by drawing…
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How Message On-Hold Can Promote Your Services and Why You Need It

Websites, ads, and social media posts aren’t the only ways to promote and grow your dental practice. The power of message on-hold as a marketing tool should not be taken for granted. Your marketing strategy should always include on hold messaging to promote your practice and services. While it’s not ideal to put a patient…
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Questions Your Dental Marketing Agency Should be Answering for You

When you choose to work with an agency to achieve your marketing objectives, you’re putting the future of your dental practice in its hands. But while you don’t need to be an expert in SEO and Google Ads in order to benefit from them, the company you’re working with should be communicating with you regularly…
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5 SEO Tips to Help Your Website Rank for Dental Implants

There are several ways you can help your dental practice rank for certain high-value services. If you’re looking to increase revenue and bring in more patients for dental implants, consider a marketing strategy that focuses on search engine optimization (SEO). SEO is a vital part of any marketing strategy because it can help your dental…
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Why Your Dental Practice Needs Video Marketing

Video is an essential tool to have in your content marketing arsenal. While images, links, promotions, and ads are all good and important, video can take your dental practice to the next level and help you reach an audience you didn’t know you had–and elevate your success. If you’re not currently using video marketing for…
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Why Your Dental Practice Needs to do Email Marketing

Email marketing is on the rise, and your dental practice could see greater growth and success if you start including email newsletters and campaigns in your marketing strategy. Here are some stats to sink your teeth into: As of 2020, 73% of millennials prefer to receive notifications from businesses via email By 2023, there will…
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Why Your Dental Practice Website Needs Online Appointment Requests

Having online appointment request functionality on your website can make your dental practice even more successful than it already is. You should give visitors to your website every opportunity to request an appointment; relying on phone calls can quickly overwhelm your front desk staff and result in more patients being put on hold. And many…
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