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Our blog covers all things dental marketing, from message on-hold to social media and SEO. Check back regularly for the latest articles!

Demystifying Your Digital GPA

Demystifying Your Digital GPA: What Is It, and Why Is It Important?

You may be familiar with the acronym GPA, or grade point average. But how does that relate to your digital marketing? What exactly is being scored? Below, we explain what the digital GPA is, what it does, and why it’s important for your dental practice. What Exactly is a Digital GPA? The digital GPA is…
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Digital Marketing

What is a Digital Marketing Analyst, and What Can They Do for Your Dental Practice?

If you’re investing resources into SEO for your dental website, you need a digital marketing analyst to help your business succeed. When you’re in the process of developing a digital marketing strategy, you can’t just throw spaghetti at the wall to see what sticks. You need to work with experts who are able to understand…
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Why You Need to Start Doing Video Marketing for Your Dental Office

Why You Need to Start Doing Video Marketing for Your Dental Office

Attention is an even more precious commodity today than it’s probably ever been before. In our era of short attention spans, being able to catch someone’s eye and hold their focus for more than a few seconds is a major accomplishment. With video marketing, you have a much higher chance of grabbing the attention of…
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Female dentist talking on the phone with her account manger

What’s an Account Manager, and What’s the Benefit of Having One?

When you choose InTouch to help you with your digital marketing, your account manager is one of the most important people you’ll work with to identify and accomplish your marketing goals. Our account managers are uniquely dedicated to their role of assisting and supporting our dental clients, and we can’t sing their praises enough. But…
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Writing something down

All About Quick Adds

When you need to update your message on-hold program and you need to update it fast, what do you do? InTouch offers a couple of options to help you add, replace, and change your on-hold messages without breaking stride, and Quick Adds is one such option. But what is it, exactly? How do Quick Adds…
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pressing numbers on black phone

Why Professional Voicemail Recordings & Auto-Attendant Make Your Business Better

As a dental practice, you have a responsibility to your patients to communicate with them as clearly and professionally as possible. The manner in which your practice manages phone calls can say a lot about the quality of your business! Clear, direct communication is essential to your success, and a crucial facet of that communication…
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how to humanize dental staff

Tips for Humanizing Your Dental Team

Your dental practice is a business, but a significant portion of your business is built around being compassionate and empathetic to provide for your patients’ needs. The human connection is just as important in dental care as it is in medical care and other care industries, but sometimes that human feel can get lost in…
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dentist typing on laptop

3 Dentist Blog Topics that Can Benefit Your Practice

It’s great to have a blog on your website, but if it feels stagnant and isn’t getting much attention, you might need to explore better dentist blog topics for future articles. Like your website, your blog is a tool, and it needs to be used correctly to benefit your website and practice. And we have…
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happy dentist

What’s a Flex Plus Subscription, and Why Does Your Dental Practice Need It?

InTouch’s origins are rooted in message on-hold marketing, and we have delivered custom message on-hold programs to thousands of businesses throughout the country. To make updating these programs easier for our busy clients, we offer the Flex Plus subscription plan. So, what’s included in a Flex Plus subscription? Is it worth it? Let’s break things…
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How to Respond to Online Reviews

Businesses love getting reviews, but many are less enthusiastic about responding to reviews, especially when those reviews are lukewarm or negative. But the thing is, responding to reviews is almost as important for your dental practice as getting reviews. It can impact your business in ways you never imagined. Below, we talk about why responding…
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data report

Google My Business Reporting: What to Know About Your New Report

We’re rolling out new and improved Google My Business reporting for our SEO clients. What does this mean for you? Why it is so important? Allow us to explain ourselves and demonstrate the benefits of your new Google My Business report. Why the New Google My Business Report? Our updated Google My Business report shows…
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dentist at keyboard

Hiring Tips 101: Employer Branding Strategies to Attract Top Talent

Is employment a huge focus for your dental practice right now? Then you need hiring tips that will all but guarantee your success at finding the best talent. Tons of businesses have had to rethink their hiring processes and overhaul their branding strategies to capture more employee prospects. If you’re in the same boat, stay…
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