A Reason to Smile: How Custom Telephone Message On Hold Programs Benefit Dental Practices
Your dental practice provides essential services to people of all ages. You make people’s lives better. It would be a shame to lose business simply because you’re not taking advantage of the opportunities telephone message on hold has to offer.
At InTouch, we’ve spent decades perfecting telephone message on hold for dental practices around the nation. As an ADA Member Advantage company, we’re specialists in the dental industry–with extensive knowledge of general dentistry, orthodontics, pediatric dentistry, endodontics, periodontics, oral and maxillofacial, and prosthetic dentistry. When it comes to nailing the messaging, we know what works and what questions to ask to ensure that you receive a quality program that gets people asking questions.
We believe that custom messaging–not generic, cookie-cutter recordings, tinny music, or worse, dead silence–are the key to giving your business that extra boost of marketing savvy and setting you apart from your competitors. It’s not enough to let your patients know “Your call is important.”
Custom Telephone Message On Hold Increases Caller Retention
We’ve covered it in the past, but it bears repeating. On average, callers will wait approximately 3 minutes longer while on hold if the dental office they’re calling has a custom telephone message on hold program. In short, you’re keeping people on the line. In these impatient times, that’s quite a feat.
Let’s break it down. More people staying on the line means more patients. More patients = more revenue for your practice. Don’t miss out on gaining new patients because of a subpar–or worse, non-existent–telephone message on hold program!
It Increases Caller Inquiries, Too
By providing your callers with valuable information about your dental practice via your telephone message on hold program, they’re more likely to ask for more information. Every practice wants people to be interested in what they have to offer. It’s the first step towards a potential long-term relationship. Pique interest and encourage people to ask more questions, because it shows that your callers are inching a little closer to choosing your dental practice over another.
Educate Your Callers About Your Dental Practice
At InTouch, we know that custom telephone message on hold programs are great education tools for dental practices. You can use your program to teach existing and potential patients about your practice as a whole, your dentists and other staff members, the services you provide, and more. You can also have messages devoted to promotions, new staff joining the team, new services, cutting-edge equipment…the sky’s the limit. Telephone message on hold is a great way to inform new patients and keep existing patients in the know.
Telephone Message On Hold Takes Your Marketing to the Next Level
On hold messaging is another avenue for marketing your dental practice. You have a brand new website, multiple social media channels, a billboard, TV ads…why not telephone message on hold? Let’s face it–nobody likes listening to silence, which makes minutes feel like hours, or having to sit through a tinny, distorted rendition of Vivaldi’s Four Seasons. Your patients–and your practice–deserve better.
Instead, use the seconds or minutes you have with a caller on hold to demonstrate your value as a dental practice and what you can provide. Get them to ask questions they didn’t know they had just a moment ago. When you partner with InTouch, you’ll be receiving custom messages that highlight all the unique and amazing aspects of your practice. We want to help you shine and get people excited about what you have to offer.
Creating and Updating Telephone Message On Hold Programs is Easy with InTouch
At InTouch, we’ve developed an efficient system for creating and revising telephone message on hold programs. Want a new seasonal program? Need to make changes to a handful of scripts? All you have to do is reach out to us and our team will make sure you get exactly what you need, when you need it. In the meantime, we’ll make sure you get to review all of your scripts and programs and give your seal of approval before we record and send over the final product.
Strive for Better with InTouch Telephone Message On Hold
Dental practices across the country choose us for their custom on hold messaging because we’re dedicated to helping them succeed. We want your practice to find its voice and use it to your advantage. Running a successful dental practice is a big enough challenge on its own, and we’re here to support your marketing efforts so you can stay focused on what you do best.
Choose an ADA Member Advantage company with years of experience and the know-how for writing compelling, custom telephone message on hold programs. We’ll maximize your potential and help you get the results you’re looking for–and then some.
For more information about telephone message on hold and how our InTouch experts can help, just call (877) 493-9003.