As a dental practice, you strive to satisfy your patients’ needs and give them the best experience. But you may also want to place more focus on services at your practice that will bring in more revenue. Cosmetic dentistry is one such area of dental care that will always be in demand. And by drawing more attention to your cosmetic dental services, you can help more patients achieve the smile they desire while also helping your practice grow.
Why You Need SEO
SEO (search engine optimization) is a technique which involves using specific keywords to satisfy Google’s algorithms and help your dental practice website rank higher on the first Google Search results page. This increases your visibility online, allows you to reach more potential new patients, and can give you a competitive edge over other local dental practices.
Optimize Your Website to Rank Higher for Cosmetic Dentistry
Done effectively, optimizing your site with these keywords can help you:
-Get to the top of the Google Search results page
-Get more traffic to your website
-Receive more calls and book more appointments at your practice
-Drive up your practice’s monthly revenue and grow your business
There are several high-volume keywords you can use to help your dental website rank better for cosmetic dentistry. These include:
-Cosmetic dentistry – has a search volume of 60,500 per month
-Teeth whitening – has 368,000 searches per month
-Veneers – 368,000 searches per month
-Invisalign – 550,000 searches per month
-Dental implants – 165,000 searches per month
As you can see, a lot of people are searching for cosmetic dental services. Using these keywords (if applicable) gives you access to a pool of potential new patients who are searching for a practice like yours.
Using Keywords the Right Way
Haphazardly throwing in keywords on every page is not the way to increase your website’s ranking for specific services. In fact, Google can penalize your website for “keyword stuffing.” Quality content with strategically-placed keywords is the way to go.
One of the best practices we recommend for any business is to include the primary keyword or key phrase you’re trying to rank for in the H1 (main header) of the page, followed by your city/town and state. Here’s just one example: “Brightening Smiles with Professional Teeth Whitening in South Bend, IN.” This will be followed by an introductory paragraph that summarizes the rest of the content further down the page, with subheadings to organize the content and allow for easy skimming.
After “teeth whitening,” you can also use other related keywords, such as “Zoom whitening,” “teeth whitening services,” and “opalescence teeth whitening” as needed to support the H1. The key is to avoid making your content clunky and potentially confusing by placing keywords in places they shouldn’t be or without considering how they’ll make the content sound.
Publish Regular Blog Articles
Blogs aren’t just a source of information; they’re also fertile ground for SEO and elevating your web presence. And adding relevant keywords to your blog content will increase its chances of being seen and read. Like the rest of your website, your blog is intended to be an organic, ever-growing thing that evolves as your practice evolves. The content is always fresh and up-to-date, and is therefore also always relevant to your audience and more likely to benefit them–and your practice.
If you want to grow the cosmetic dentistry wing of your practice, your website blog is the perfect place to do so. With quality blog content and proper keyword usage, you can promote various services, like teeth whitening, veneers, etc., and move potential patients to reach out and partake in those services.
Update Your Listing on Google My Business
Never take your Google My Business profile for granted. Not only does it help patients find and contact your dental practice, but it can also help patients find you based on specific services. If your dental practice offers whitening, implants, Invisalign, and other cosmetic services, list them out on your GMB profile and include brief descriptions for each to pad out the content and use more valuable keywords.
It’s also important to have photos on your GMB profile that you can use to promote your services. File names should include the appropriate keyword (such as “zoom-teeth-whitening-south-bend-in”) to help with your Google ranking.
Launch Campaigns with Google Ads
If you’re already using Google Ads for your dental practice, why not use it to drive more appointments for cosmetic services, too? Just like your website and blog content, the content of your ads should include the right keywords and your location to help you compete with other dental practices in the area. What’s nice about Google Ads is that you can always revise your ads if they’re not performing as expected. You can also choose to launch them at a specific time of day, and run them for as long as you want.
Create Social Media Posts to Increase Site Traffic
Social media is a great way for your practice to build a following and develop a relationship with your audience. Also, keep in mind that your social media platform (or platforms) provide an additional online citation for your practice, which benefits your local rank.
We strongly encourage you to use social media to direct people to your website, where they can learn about your services, meet your dental team, and book appointments. Create posts that promote the cosmetic services you offer, such as teeth whitening and Invisalign (before and after photos always get a lot of attention!). You can also help to build trust by sharing patient reviews in your posts or addressing common questions.
Conquer Your Local Market with InTouch
Master the art of SEO with the help of our InTouch experts. We’ll work with you to create an SEO strategy that meets all your dental practice’s most pressing needs, and provide you with real-time data so you can see how your efforts are paying off. Call (877) 493-9003 today for more information!