Sedation dentistry is an increasingly popular service dentists offer to accommodate their patients and make their dental visits more comfortable and relaxing. For many, coming in for a dental appointment can be quite stressful. This results in lots of people missing out on essential treatment, because they’d rather avoid the anxiety that comes with sitting in the dentist chair. Sedation dentistry can change that and help more patients prevent oral infections and tooth loss.
Has your dental practice taken steps to offer sedation dentistry so you can get more patients in for routine care (and other procedures)? That could be a great decision for your business, but you’ll also need to promote the service in a way that gets people’s attention and encourages them to call and come in for an appointment. SEO is one such tool for promoting your practice as the go-to place for comfortable, stress-free dentistry. Let’s look into why SEO is so important.
Why SEO is Essential to Your Dental Practice
SEO stands for “search engine optimization.” As its name implies, SEO involves optimizing your dental website for maximum reach on Google Search. This means your website uses relevant, highly-searched keywords and provides content that is informative, easy to read, and organized for maximum engagement. You want people to find your website and stay on it, because that can mean more appointments, more patients, and more revenue for your practice. Staying up-to-date with your SEO also helps you compete with other practices and can give you an advantage in your area.
Optimize Your Website for Sedation Dentistry
If you want to rank higher in Google Search for sedation dentistry, you’ll need to identify and use the proper keywords on your website. The ideal keywords are those that are the most relevant to what people in your area are searching for. For example, “sedation dentistry” and “sedation dentists” each get approximately 18,100 searches per month in the US. Competition for these keywords is also low, which means that if you use them in your website copy, you’ll have a better chance of ranking higher than your competitors for those keywords.
To get your website on the map for sedation dentistry, you will need to have a page that is all about sedation dentistry. In addition to strategically using your keywords to help the page rank, you will also need to support the H1 (top header) with informative, relevant content. Use the content to answer common questions about sedation dentistry, explain what it is, and how it can benefit your patients.
Remember, Google rewards content that is well written, credible, helpful, and not overly saturated with keywords. Too many keywords can work against you, just like having too few keywords.
Start a Blog
Having an active blog on your website can further increase your Google Search rankings. One of the perks of keeping a blog is that it provides fresh content that helps your website evolve and stay with the times. It will always be relevant. Since you can’t have another page on your website that talks about sedation dental care, you can use your blog to address anything that isn’t covered on the existing page. Find popular questions that people are typing into Google and address them in your blog. Share a patient story (with their permission) about their sedation dentistry experience. And in each article, include a call to action so that more people will be inspired to contact your practice.
Include Sedation Dentistry in Your Google My Business Listing
Don’t neglect your Google My Business (GMB) listing! It’s your online storefront; your virtual calling card. Everything that’s on your GMB listing should be in sync with the information that’s on your website, and vice-versa.
If you want to expand your sedation dentistry service, make sure it’s included in your GMB listing under services, with a description to match. Also, if your dental practice has any photos that are relevant to the topic, add those to your profile too, and update the file names to include “sedation dentistry” and your target location.
Additionally, you can fluff up your GMB profile by encouraging patient reviews, especially reviews that talk about the patient’s experience with sedation at your practice. People put a lot of stock in customer reviews, and the more positive reviews you have, the more new patients you are likely to attract.
Promote Your Service Using Google Ad Campaigns
Google Ads are a great investment if you want to draw more attention to specific services and get more people calling and making appointments. Similar to your website and blog, you’ll want to use keywords in your Google Ad copy to help with ranking.
One of the things we love about Google Ads is that you can go in and edit your ad copy at any time if you feel you’re not getting the desired results. Google lets you review your ad’s performance and in addition to putting your launch on hold, you can re-launch the ad at any time.
Generate Awareness and Interest on Social Media
With Facebook, Instagram, YouTube, etc., you can promote sedation dentistry as an option for anxious patients and share patient testimonials, conduct video interviews and FAQ sessions, and more. Address common concerns and explain how you can resolve these concerns.
Anxiety at the dentist is something many of us can relate to, and you might be surprised what a difference you can make for your patients and your practice if you touch on this topic from time to time. Knowing you offer sedation for dental appointments can lighten a heavy burden for lots of people.
InTouch can Help You Shine in Your Local Market
There’s a lot of competition out there for dental practices, and offering the best in service, treatment, and prices isn’t enough to guarantee success. InTouch can show you how SEO works and how it impacts your practice. We offer 24/7 reporting and can help you create and launch a stunning website, compelling adverts, engaging social media posts, and more. Call (877) 493-9003 to see what else we can do for you!