You have a dental website that talks about all your services, but maybe you’re not getting patients in for the services you want to provide. Or, you just started offering new and improved teeth whitening services and want to promote them. If you’re looking for teeth whitening marketing ideas to make this service more visible to people online and book more whitening appointments, read on to learn about our tried-and-true best practices!
But first, let’s establish the importance of SEO, which drives your website’s search results.
SEO is Your Best Friend in Digital Marketing
Search engine optimization (SEO) is the force that helps position all your online content in front of your established patients and the potential new patients you want. The #1 goal of using SEO is to get your website ranking as high as possible on the first search results page in Google Search, so more people can see and click on your website.
5 Teeth Whitening Marketing Ideas to Implement Online
Below are some of our favorite recommendations for marketing your dental practice (and specific services).
Make Sure Your Website is Optimized for Teeth Whitening
Optimizing your website for teeth whitening increases your website’s chances of being found and clicked on by people in your local market who are searching for teeth whitening services. Optimization taps into the search intent of every Internet user and improves your website’s position in the search results.
The first step towards optimizing your website is knowing which keywords to use, and how. The keyword “teeth whitening” is entered into Google roughly 368,000 times per month. It is also a high-competition keyword, meaning a lot of dental practices are using the keyword to try and rank higher than their competitors. This makes it more difficult for your practice to rank for “teeth whitening.”
Marketing experts know how to conduct keyword research to help their clients’ websites rank high for related, low-competition keywords. While the search volume for low-competition keywords can also be lower, meaning less people are searching for them, you can still reach people who may be interested in what you offer.
Using the right keywords is the basis for strong website optimization, but keywords also play a major role in other digital marketing channels.
Create Blog Posts Related to the Topic of Teeth Whitening
Every dental website should have a blog. Why? Because it strengthens your website’s SEO. Think about it—every time you publish a new, optimized blog post to your website, you increase your website’s ranking potential. You are also ensuring that the content on your website remains relevant and interesting.
But simply having a blog, regardless of the topics or quality of the content, is not enough. With the help of a digital marketing team, you can publish articles based on real-world search queries being made in your local market. With keyword research and knowledge of what people are really looking for, you can craft your blog entries accordingly and reach a new audience.
Some Suggestions for Publishing Blogs
First, make sure your blog entries do not use keywords that are being used on other optimized pages of your website. This can create competition between the pieces of content and dilute their ranking power.
Second, for consistently high-quality blog content that helps to grow certain services, consider working with a digital marketing agency that knows your industry and has in-house SEO and copywriting experts. This will take the pressure off your team and ensure that the content you’re putting out is actually benefiting your practice.
Optimize Your Google My Business Profile for Teeth Whitening
For many people searching for dentists in the area, your Google My Business listing will be their first real glimpse of your dental practice. It’s a virtual shop front featuring all the most important and basic information about your practice—its contact information, location, and operating hours.
But your Google My Business profile is more than that; it’s also a place where you can promote your services and use keywords to optimize for “teeth whitening.” You can go into your profile and add a list of your services, and include descriptions of those services to further bolster your keywords.
Run Google Ad Campaigns Promoting the Service
Don’t sleep on Google Ads. These powerful investments can greatly improve your visibility to new patients in your local market. There are different ways you can utilize these ads to your advantage, including general brand awareness, but you can also use them to draw more attention to your teeth whitening service.
Again, as with your website, blogs, and Google My Business profile, your Google Ads should contain relevant keywords and lead anyone who clicks on the ad to an optimized landing page on your website. Furthermore, you can incorporate calls-to-action to prompt more phone calls and appointments.
Another benefit of using Google Ads is the ability to make changes to your ad copy whenever you want if you feel that your ad isn’t performing as well as you’d like. Testing out ad copy is a great way to figure out what works and what doesn’t for your practice.
Create Social Media Posts
Having a social media presence is a no-brainer for any business, especially yours. You probably already have a Facebook page for your dental practice, and it wouldn’t hurt to explore other options, like Instagram, YouTube, and TikTok.
Teeth whitening is an excellent service to promote if you’re wishing to grow in that area. If you’re able, share before and after photos (with permission), create posts featuring your technology, and offer tips on maintaining a bright smile. When coming up with teeth whitening marketing ideas, don’t be afraid to let your creativity shine.
There are lots of directions you can go with your social media content to promote a service like teeth whitening. But the key is to publish content that is relevant, interesting, and highly useful to your audience.
Get InTouch to Get Results
Need assistance with bringing your teeth whitening marketing ideas to life? InTouch specializes in SEO, social media, search engine marketing, and everything in between to help your practice achieve a higher standard of success. Whether you need a fresh new website, a fully functioning blog, or competitive Google Ad campaigns to set you apart in your market, our team has you covered. Call (877) 493-9003 to get InTouch and put your plans into action.