Video is an essential tool to have in your content marketing arsenal. While images, links, promotions, and ads are all good and important, video can take your dental practice to the next level and help you reach an audience you didn’t know you had–and elevate your success.
If you’re not currently using video marketing for your dental practice and need a little convincing to get started, look no further.
Video Can Help You Attract New Patients
Professional video gives visitors to your website a clear and compelling first look at your dental practice. It offers them the opportunity to see your practice from the inside and get a glimpse of your team, your clean and beautiful facility, and your amazing technology. More importantly, it helps potential new patients get a feel for the overall experience your practice has to offer.
It Helps You Set Your Practice Apart
Video is also a custom way for you to show off your dental practice and help set it apart from the others in your area. It’s also a way for your practice to stay up-to-date and relevant in your market. A lot of practices are putting custom videos on their websites and social media platforms, because it’s a good way to stand out and stay competitive. With video, it’s easier to appeal to emotions and create an instant connection with your audience. Copy and still images can certainly evoke emotions, but not quite as effortlessly as video can.
Video gives you the opportunity to tell the story of your practice in a way that no other practice can.
Video Captures and Holds Your Audience’s Attention
Videos do a better job of grabbing a person’s attention than copy and still images do, and they can hold attention much longer, too. Video is a great way to keep viewers engaged and keep them on your website a little bit longer. Google factors in the amount of time someone spends on your website, which can go towards helping you rank higher in Google search. Research has found that video holds a viewer’s attention up to 5 times longer than a still image.
Video Helps You Build Trust with Your Audience
Using professional video that features your team can go a long way towards building trust with your current and potential new patients. Showing the face (or faces) of your dental practice does more to humanize it and help people connect with your team. It also gives your team a chance to shine.
Furthermore, video can help you make people feel more comfortable about receiving dental care. One of the biggest challenges dental practices face is helping patients overcome their fears about treatment and take charge of their oral health needs. Video testimonials featuring satisfied patients describing their experiences can do more to put anxious minds at ease (and show people how awesome your practice is).
It’s a Great Way to Clearly Communicate Important Information to Your Patients
Clear communication is essential to the doctor-patient relationship. With video, you can communicate information to new and current patients clearly and directly, leaving little room for misunderstanding. Written copy can sometimes be misinterpreted, but explaining and demonstrating things in video format can help to dispel uncertainties and give people a better idea of what your practice offers and how it operates.
In addition to having your team speak on camera, you can also use animated infographics if you would prefer, to help get your points across.
Video Spices Up Your Website
Used appropriately, custom videos can add flavor to your website and give visitors the chance to relax and watch your story unfold without having to read through paragraphs of text. A “hero” video (positioned at the top of your homepage, just under the main navigation) is a great way to introduce your practice and highlight its best features to people who are just landing on the site.
Get Custom, Top-Quality Video from Marketing Experts
As with other forms of marketing, video is an investment that can provide crucial growth for your dental practice. But it’s not something you have to do on your own; InTouch provides custom, professional video to help practices market themselves better and reach more patients. Our team handles every step of the process, from writing the video script to editing the footage and creating a polished final product that will wow your viewers. To find out more, call (877) 493-9003!