Why Your Dental Practice Needs to do Email Marketing
Email marketing is on the rise, and your dental practice could see greater growth and success if you start including email newsletters and campaigns in your marketing strategy.
Here are some stats to sink your teeth into:
- As of 2020, 73% of millennials prefer to receive notifications from businesses via email
- By 2023, there will be an estimated 4.3 billion daily email users
- 99% of people check their emails every day
- In a recent SaleCycle survey, 59% of respondents said that emails influence their purchasing decisions
These stats are impressive, but there’s a lot more to be said about how email marketing benefits your dental practice in particular. Let’s take a look.
Ways Email Marketing Benefits Your Dental Practice
Email marketing has a lot going for it. We really can’t think of any reason why you shouldn’t incorporate it into your overall marketing strategy. Here are just a few of the perks:
It will save you money
Email marketing is essentially free marketing. You’re sending your emails out to established patients who are already saved in your system, so you don’t have to pay to bring them in the door as you would with Google Ads and Facebook Ads.
And according to Kinsta, “Many of the sales generated [via email] are up sells or repeat sales to previous customers. These tend to be higher value than first-interaction sales.” As of 2019, the average ROI for email marketing amounts to about $42 for ever $1 spent on email marketing. Compare that to Google Ads, which generate roughly $1.50 to $2 for every $1 spent.
It helps to keep you front-of-mind with your patients
Email marketing is a good way to increase brand awareness and keep you in the minds of your patients. It can also improve the relationship your business has with them, especially if you send out emails that demonstrate your willingness to inform, educate, and at times, even entertain your patients. Promotional emails are OK, but you don’t want to spam patients’ inboxes with them. Work on providing meaningful, useful content to your patients, too.
You can get more patients to schedule appointments
Email marketing can help your dental practice book more appointments. Email reminders are a great way to get the attention of patients who might have missed their last couple of dental cleanings or who might need to schedule their next checkup. It’s all too easy to forget to set an appointment and lose track of time–we’ve all been there! Many of your patients will appreciate the reminder.
A low-hassle way to send out reminders is through a drip campaign, where a series of emails are automatically sent out over a specific period of time.
Build more trust and authority with your patients
With email marketing, you can improve how your patients perceive your practice. Use your email campaigns to provide useful tips, fun facts, and educational resources to promote your business as an authority in dental care, and a trusted partner in helping patients manage their oral health and hygiene. The higher an opinion people have of your practice, the more likely they are to recommend family and friends.
Get more Google Reviews
Email marketing can also be a great way to get more Google reviews. Having more positive reviews can improve your practice’s presence online. Local SEO is a big deal and more reviews can help your GMB profile rank better in your local market.
Why Work with a Dental Marketing Agency to Handle Your Email Campaigns?
Email marketing is an outstanding tool to help your dental practice succeed, but it’s a complex undertaking for any business. With a dental marketing team handling your email marketing for you, your staff can focus on providing outstanding dental care and customer service.
Your marketing partner will do all the heavy lifting, including:
- Getting you set up with your email provider of choice
- Creating user-friendly email templates that accurately promote your dental practice
- Handling the creation of all email content, so all you have to do is review it before it’s launched
- Making sure your emails aren’t ending up in patients’ spam folders
- Crafting compelling subject lines that get more people to open your emails
- Striking the perfect balance between content and calls-to-action in your emails for better engagement and more clicks
- Tracking the success of your emails so you know how they’re performing
Here at InTouch, digital marketing is in our blood. Helping dental practices and other businesses succeed in their market is what we do best. To find out how we can support your practice’s email marketing efforts, call (877) 493-9003 today!