Get the Latest on Marketing Trends for Dentists
Our blog covers all things dental marketing, from message on-hold to social media and SEO. Check back regularly for the latest articles!
Why You Should NEVER Use Image Sliders on Your Website
Have you ever clicked on a website and seen one of those rotating image sliders in the top/hero section of the homepage? Also called a “carousel,” this feature allows you to rotate through multiple images, links, and copy so you can promote a bunch of different things in one spot. At a glance, having sliders…Read More →
5 Organic Facebook Post Ideas for Your Dental Practice
Organic Facebook posts are your secret weapon to succeeding on social media, and guess what? They’re free! Instead of paying someone to create and publish posts to your vet practice’s Facebook profile, consider delegating the task to a social media-savvy member of your team. But what exactly is an organic Facebook post? What’s an Organic…Read More →
How to Promote End-of-Year Dental Benefits to Drive More Business
Like any other business, you want your dental practice to close out the year on a high note. If you’re not satisfied with your numbers and want to get more people in the door, what should you do? We recommend promoting end-of-year dental benefits to your insurance holders. But before we go into how end-of-year insurance…Read More →
The Paradox of Choice for User Experience Web Design: 4 Reasons Less is More
We’re bombarded with choices in every aspect of life, and the internet magnifies this issue. Today’s websites offer countless choices for clothes, music, movies, gadgets, jobs, courses, dating prospects, and so on. The possibilities seem endless, and that’s great—right? Who doesn’t want all the choices in the world available with just a click? Well, maybe…Read More →
3 Reasons You Should Update Your On-Hold Messaging
Your on-hold messaging might be the first thing some of your callers hear when they reach out to your dental practice. It’s important that any information they get while on hold is valuable and useful to them. But sometimes, just having an on-hold message playing for someone isn’t in itself going to be beneficial, especially…Read More →
5 Teeth Whitening Marketing Ideas to Boost Your Website’s Search Ranking
You have a dental website that talks about all your services, but maybe you’re not getting patients in for the services you want to provide. Or, you just started offering new and improved teeth whitening services and want to promote them. If you’re looking for teeth whitening marketing ideas to make this service more visible…Read More →
Facebook Ads: What They Are and How They Benefit Your Dental Practice
Facebook is an essential tool for marketing your dental practice. If you want to stay in the minds of your patients and reach lots of potential new patients, Facebook ads are definitely the way to go. It’s not hard to see why Facebook is such a useful platform for advertising. Over a billion people use…Read More →
Consolidators, Here’s What You Need from Your Dental Digital Marketing Partner
Are you a part of a firm that consolidates dental practices? Are you looking to find a dental digital marketing firm that can help you scale your business and improve the success of your practices? Acquiring practices is no easy task, and building them up to run smoothly and see continuous growth can also be…Read More →
Can Duplicate Content Harm Your SEO?
SEO is important. When you rely on it to help market your dental practice and increase its success, you might start to feel a little protective. You want to avoid anything that can harm your SEO and jeopardize the gains your practice has made in Google Search. Duplicate content is often considered a threat to SEO,…Read More →
Message vs. Music on Hold: What’s the Difference & Which is Better?
It’s a truth universally acknowledged that most people would rather listen to music than silence, especially when they’re on-hold. You might think that music will keep your callers entertained, relaxed, and most importantly, on the line—but that’s not necessarily true. While music is certainly better than silence and is more likely to keep your patients…Read More →
SEO Myths: Do Websites Drop in Rankings When Transferring to a New Agency?
One of the most common SEO myths is that if you switch your website over to a new agency for hosting and maintenance, your rankings will drop and you’ll lose your hard-won “link juice” (also occasionally referred to as “SEO juice”). This is an understandable concern to have, especially after you’ve spent so much time,…Read More →
SEO Tips You Need to Rank for Sedation Dentistry
Sedation dentistry is an increasingly popular service dentists offer to accommodate their patients and make their dental visits more comfortable and relaxing. For many, coming in for a dental appointment can be quite stressful. This results in lots of people missing out on essential treatment, because they’d rather avoid the anxiety that comes with sitting…Read More →
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