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Our blog covers all things dental marketing, from message on-hold to social media and SEO. Check back regularly for the latest articles!

How to Promote End-of-Year Dental Benefits to Drive More Business

Like any other business, you want your dental practice to close out the year on a high note. If you’re not satisfied with your numbers and want to get more people in the door, what should you do? We recommend promoting end-of-year dental benefits to your insurance holders. But before we go into how end-of-year insurance…
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The Paradox of Choice for User Experience Web Design: 4 Reasons Less is More

We’re bombarded with choices in every aspect of life, and the internet magnifies this issue. Today’s websites offer countless choices for clothes, music, movies, gadgets, jobs, courses, dating prospects, and so on. The possibilities seem endless, and that’s great—right? Who doesn’t want all the choices in the world available with just a click? Well, maybe…
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3 Reasons You Should Update Your On-Hold Messaging

Your on-hold messaging might be the first thing some of your callers hear when they reach out to your dental practice. It’s important that any information they get while on hold is valuable and useful to them. But sometimes, just having an on-hold message playing for someone isn’t in itself going to be beneficial, especially…
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5 Teeth Whitening Marketing Ideas to Boost Your Website’s Search Ranking

You have a dental website that talks about all your services, but maybe you’re not getting patients in for the services you want to provide. Or, you just started offering new and improved teeth whitening services and want to promote them. If you’re looking for teeth whitening marketing ideas to make this service more visible…
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Facebook Ads: What They Are and How They Benefit Your Dental Practice

Facebook is an essential tool for marketing your dental practice. If you want to stay in the minds of your patients and reach lots of potential new patients, Facebook ads are definitely the way to go. It’s not hard to see why Facebook is such a useful platform for advertising. Over a billion people use…
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Consolidators, Here’s What You Need from Your Dental Digital Marketing Partner

Are you a part of a firm that consolidates dental practices? Are you looking to find a dental digital marketing firm that can help you scale your business and improve the success of your practices? Acquiring practices is no easy task, and building them up to run smoothly and see continuous growth can also be…
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Can Duplicate Content Harm Your SEO?

SEO is important. When you rely on it to help market your dental practice and increase its success, you might start to feel a little protective. You want to avoid anything that can harm your SEO and jeopardize the gains your practice has made in Google Search. Duplicate content is often considered a threat to SEO,…
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Message vs. Music on Hold: What’s the Difference & Which is Better?

It’s a truth universally acknowledged that most people would rather listen to music than silence, especially when they’re on-hold. You might think that music will keep your callers entertained, relaxed, and most importantly, on the line—but that’s not necessarily true. While music is certainly better than silence and is more likely to keep your patients…
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SEO Myths: Do Websites Drop in Rankings When Transferring to a New Agency?

One of the most common SEO myths is that if you switch your website over to a new agency for hosting and maintenance, your rankings will drop and you’ll lose your hard-won “link juice” (also occasionally referred to as “SEO juice”). This is an understandable concern to have, especially after you’ve spent so much time,…
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SEO Tips You Need to Rank for Sedation Dentistry

Sedation dentistry is an increasingly popular service dentists offer to accommodate their patients and make their dental visits more comfortable and relaxing. For many, coming in for a dental appointment can be quite stressful. This results in lots of people missing out on essential treatment, because they’d rather avoid the anxiety that comes with sitting…
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6 Ways to Tell Your Dental Marketing’s Paying Off

It’s not hard to tell when your dental practice is becoming increasingly successful. But if you’re working with a dental marketing firm and want to ensure you’re getting a strong return on investment, there are specific metrics you’ll want to monitor. These will show you how well your practice is performing as a whole—how much…
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7 Ways Your Dental Website Can Help You Recruit

In June 2021, ADA News reported that dental practices all over the US are understaffed and receiving fewer applications. “HPI data show more than 80% of hiring dentists find hygienist and assistant recruitment extremely or very challenging.” Are you currently struggling with these issues? Going weeks without application submissions Temp staffing agencies having no availability…
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