As a dental practice, you strive to satisfy your patients’ needs and give them the best experience. But you may also want to place more focus on services at your practice that will bring in more revenue. Cosmetic dentistry is one such area of dental care that will always be in demand. And by drawing…
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Websites, ads, and social media posts aren’t the only ways to promote and grow your dental practice. The power of message on-hold as a marketing tool should not be taken for granted. Your marketing strategy should always include on hold messaging to promote your practice and services. While it’s not ideal to put a patient…
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When you choose to work with an agency to achieve your marketing objectives, you’re putting the future of your dental practice in its hands. But while you don’t need to be an expert in SEO and Google Ads in order to benefit from them, the company you’re working with should be communicating with you regularly…
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There are several ways you can help your dental practice rank for certain high-value services. If you’re looking to increase revenue and bring in more patients for dental implants, consider a marketing strategy that focuses on search engine optimization (SEO). SEO is a vital part of any marketing strategy because it can help your dental…
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Video is an essential tool to have in your content marketing arsenal. While images, links, promotions, and ads are all good and important, video can take your dental practice to the next level and help you reach an audience you didn’t know you had–and elevate your success. If you’re not currently using video marketing for…
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Email marketing is on the rise, and your dental practice could see greater growth and success if you start including email newsletters and campaigns in your marketing strategy. Here are some stats to sink your teeth into: As of 2020, 73% of millennials prefer to receive notifications from businesses via email By 2023, there will…
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Having online appointment request functionality on your website can make your dental practice even more successful than it already is. You should give visitors to your website every opportunity to request an appointment; relying on phone calls can quickly overwhelm your front desk staff and result in more patients being put on hold. And many…
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If you’re looking to grow your dental practice (and why wouldn’t you be?), you should consider investing in Google Ads. This form of advertising is efficient, cost-effective, and can help you reach new, high-quality patients and retain the ones you already have. What are Google Ads? Google is not only the largest search engine on the…
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Google has a whopping 3.5 billion users per day typing in search queries (over a trillion each year!). It would almost be an understatement to say that Google Ads offers seemingly infinite marketing opportunities for your dental practice, and a massive audience to whom you can market your services and products. Here are some of…
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Your Google My Business profile has a key part to play in the success of your dental practice. If you’re unfamiliar with Google My Business (GMB) or need a refresher, we’ll give you a rundown of what a GMB profile is, how you can optimize your profile, and why this benefits your practice. What is…
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